LIFE MAGIS report on green consumer behaviour

Why consumers engage in green purchasing behaviour as part of a more sustainable  lifestyle? What are the factors that may promote or hinder green consumer purchasing behaviour? What happens after consumers buy products and how that affects the environmental profile of products?

One of LIFE MAGIS partners, Sant’Anna School of Advanced Studies – Management Institute, investigated the topics above through a questionnaire-based survey across five European countries and in an experimental study on consumer preferences and choices in a simulated purchasing setting.

The main findings are presented in the report “Green consumer behaviour: insights from survey and experiments”, available in the Results section of LIFE MAGIS website.